Ah, online shopping. The modern and digital ideal that has captivated the hearts of both young and old shoppers, making it WAY too easy to spend more than you originally planned. What began as an innocent search to find one jumper has since become a mission to create a whole new Winter wardrobe, and in just a few repetitive clicks of that ominous link saying ‘Add to cart‘, that’s now your reality.
We’re all guilty of adding items to cart, seeing the total cost and closing that tab down… but what if you could save money on that online cart?
I present the almighty and powerful PROMO CODE. Let’s share some insight into why this is successful and why marketers should use it!
Big Commerce define a promo code as a combination of letters and numbers, created by online retailers that influence us to shop on their site and receive discounts, free gifts or free shipping. This is available to all customers, and helps the customer and the brand respectively save money and gain revenue.
Gaining access to promotional codes varies with some available on the retailer’s sites while others encourage a sign up to their newsletter to access the promo code – a very smart move. Adding an email address to get a 15% coupon? Yes please.
But why should marketers create promo codes?
A Medium Corporation shows that it allows marketers to track and measure personal attributes of their shoppers while also uncovering where shoppers get their promo codes (including email or even influencer marketing like my post last week!) to enhance a future digital marketing campaign.
These infographics from Invesp below demonstrate how effective it can be.
The coupons we previously received in the mail or in magazines has reinvigorated our love of a bargain. But how do we as consumers begin to search through the flood of promotional emails for the ones that really matter? In the current digital marketing world, clutter becomes an issue. Signing up to newsletters for the discount codes sounds great at the time and companies would gain success from it, but over time newsletters lose value and get marked as spam. Do promo codes translate to brand loyalty or are they more-so just giving consumers cheaper products?
How many of you search for promo codes before finalising a purchase? Do you engage with signing up for newsletters to get a promo code or do you skip the step and pay the full price?
Let me know below!
Digital With Dee 
Really interesting stuff Dee! Had no idea so many coupons are redeemed every year.
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Hi Dee! Interesting post especially how 31 Billion coupons are estimated to be redeemed in 2019!
Ooooh yes, I am definitely guilty of searching for coupons, who doesn’t love a bargain right? I don’t specifically sign up with newsletter just to get the promo codes, but I would be lying if promo codes didn’t give me the extra incentive to purchase a particular product. I think with promo codes, it’s really a chance for brands to create their awareness and draw customers into buying their products.
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Sandwich and price was good, but the workers disappeared after the crowd cleared.
I stared at an employee and called him several times while he
was on the phone in the back. However, he and his co-worker did not come out until another customer walked in. They took care of my orders well,
but I have to deduct a few stars for ignoring me.
https://aizhan.com
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